Co-creating Polyphony or Cacophony?: A case study of an organization’s current brand co-creation process and the challenge of managing multiple voices

Publication: Research - peer-reviewPaper

Original languageEnglish
Publication year31 May 2016
StatePublished - 31 May 2016
Event - New York, United States


ConferenceCCI Conference on Corporate Communication
LocationBaruch College/CUNY
CountryUnited States
CityNew York
Internet address

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ID: 99952413