Co-creating Polyphony or Cacophony?: A case study of an organization’s current brand co-creation process and the challenge of managing multiple voices

Research output: Research - peer-reviewPaper

  • Anna Karina Kjeldsen
    Anna Karina Kjeldsen
  • Line Schmeltz
    Line Schmeltz
Original languageEnglish
Publication year31 May 2016
StatePublished - 31 May 2016
EventCCI Conference on Corporate Communication - Baruch College/CUNY, New York, United States
Duration: 31 May 20163 Jun 2016


ConferenceCCI Conference on Corporate Communication
LocationBaruch College/CUNY
CountryUnited States
CityNew York
Internet address

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ID: 99952413