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Effective approaches to regulate mobile advertising: moving towards a co-ordinated legal, self-regulatory, and technical response

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  • Evelyne Beatrix Cleff, Denmark
  • Department of Business Law
  • Centre for International Business Law (CIBL)
This article aims to contribute to the ongoing discourse about the issue of privacy in the mobile advertising domain. The article discusses the fundamental principles and information practices used in digital environments for protecting individuals' private data. Major challenges are identified that should be addressed, so that fair information principles can be applied in the context of m-advertising. It also points out the limitations of these principles. Furthermore, the article discusses a range of models that is available for regulating the collection, use and disclosure of personal data, such as legislation, self-regulation and technical approaches. It is intended to promote an effective approach to improve consumer privacy in the mobile advertising domain.
Original languageEnglish
Title of host publicationLegal Discourse in Cyberlaw and Trade
Number of pages21
PublisherInternational Association of IT Lawyers (IAITL)
Publication year2009
Pages134-155
ISBN (print)87-991385-7-3, 978-87-991385-7-9
Publication statusPublished - 2009
Event 4th International Conference on Legal, Security and Privacy Issues in IT (LSPI 2009) and the 3rd Intl. Law and Trade Conference (ILTC) - Sliema, Malta
Duration: 3 Nov 20095 Nov 2009

Conference

Conference 4th International Conference on Legal, Security and Privacy Issues in IT (LSPI 2009) and the 3rd Intl. Law and Trade Conference (ILTC)
LandMalta
BySliema
Periode03/11/200905/11/2009

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