Department of Management

Lurpak: Ready for another 100 years?

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearch

  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
The Lur mark - the forerunner and very foundation of Lurpak butter - celebrates its 100th anniversary this year. That is an unusual and impressive lifetime for a consumer goods brand and something Danish dairy sector can be proud of.
Original languageEnglish
JournalScandinavian Dairy Information
Issue3
Pages (from-to)14-15
Number of pages2
ISSN1101-2706
Publication statusPublished - 2001

    Research areas

  • MAPP, Branding, Brand equity, Food products, Butter, Lurpak, Smør

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