Department of Management

Motivation and Cognitive Structures of Store vs. Manufacturer Brand Consumers

Publication: Research - peer-reviewJournal article

DOI

Original languageEnglish
JournalJournal of Consumer Behaviour
Volume14
Issue number4
Pages (from-to)270-284
Number of pages14
ISSN1472-0817
DOIs
StatePublished - 2015

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ID: 94018158