Department of Management

Modeling the effects of labeling

Research output: Contribution to conferencePaperResearch

  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
A new approach to evaluate the consequences of labeling is presented and applied to test the potential effect of a label on fresh fish. Labeling effects on quality perceptions and overall quality are studied. The empirical study is based on an experimental design and nearly 500 respondents participated in an in home test. The results indicate that catch time alone is not enough to work as an efficient predictor of actual perceived quality.
Original languageEnglish
Publication year2000
Publication statusPublished - 2000
EventANZMAC2000 Conference - Gold Coast, Queensland, Australia
Duration: 29 Nov 20001 Dec 2000

Conference

ConferenceANZMAC2000 Conference
CountryAustralia
CityGold Coast, Queensland
Period29/11/200001/12/2000

    Research areas

  • MAPP, Label, Fish, Food quality perception

See relations at Aarhus University Citationformats

ID: 32327669