Department of Business Development and Technology

Measuring the performance of business model configurations: A field study from the medico tech industry

Research output: Contribution to conferencePaper

    Peter Thomsen, Aalborg Universitet, Christian Nielsen, Aalborg Universitet, Morten Lund, Aalborg Universitet,
  • Stefan Schaper
Purpose – This study suggests applying the lenses of Activity Systems Theory and Representation Theory in relation to the study of business models. It examines the link between the 71 business model configurations identified by Taran et al. (2016) and performance measures through the mechanisms of value drivers.

Design/methodology/approach – An explorative case study of 80 case companies is conducted as a basis for this paper. From these cases, 19 distinct business model configurations are identified and the present study focuses on the 10 configurations that have more than a single datapoint.

Findings – Our findings illustrate the process of translating business models to KPIs. This is achieved by translating the identified business model configuration to a set of value drivers that are then translated to KPIs. Our data illustrates difficulties in narrowing down the amount of KPIs to a reasonable amount and how applying the main storyline and focusing on key value drivers are mechanisms that support this process.

Research limitations/implications – This study explores the notions of linking KPIs to distinct ways of creating value. Some difficulties are found in generalizing the results due to lack of cross-industry datapoints.

Practical implications – Managers need a decision support tool that can provide inspiration for which KPIs that in total best support the value creation mechanisms of their firm. Instead of choosing KPIs from random lists, the KPIs suggested through the 5V ontology ensure a link to value creation.

Originality/value – Based on the understanding of value creation from the concept of business models, benchmarking of corporate performance is proposed as an agent for validating business models configurations and related KPIs.
Original languageEnglish
Publication year19 May 2017
Number of pages10
StatePublished - 19 May 2017
EventBusiness Model Conference 2017 - Venice, Italy
Duration: 18 May 201719 May 2017


ConferenceBusiness Model Conference 2017
Internet address

    Research areas

  • Business model configurations, business model patterns, business model innovation, value drivers

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