Department of Management

The Concept of Authenticity and its Relevance to Consumers: Country and Place Branding in the Context of Food Authenticity

Research output: Research - peer-reviewBook chapter

DOI

Original languageEnglish
Title of host publicationFood Authentication : Management, Analysis and Regulation
EditorsConstantinos A. Georgiou, Georgios P. Danezis
Number of pages58
PublisherWiley-Blackwell
Publication year2017
Pages25-82
Chapter3
ISBN (Print)9781118810262
ISBN (Electronic)9781118810255
DOIs
StatePublished - 2017

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ID: 94018647