Subliminal Semantic Number Processing on Smartphones

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

DOI

  • Charlie Pinder, University of Birmingham
  • ,
  • Jo Vermeulen
  • Benjamin R. Cowan, University College Dublin, Dublin

One potential method of improving the efficiency of human-computer interaction is to display information subliminally. Such information cannot be recalled consciously, but has some impact on the perceiver. However, it is not yet clear whether people can extract meaning from subliminal presentation of information in mobile contexts. We therefore explored subliminal semantic priming on smartphones. This builds on mixed evidence for subliminal priming across HCI in general, and mixed evidence for the effect of subliminal affective priming on smartphones. Our semi-controlled experiment (n=103) investigated subliminal processing of numerical information on smartphones. We found evidence that concealed transfer of information is possible to a very limited extent, but little evidence of a semantic effect. Overall, the impact is effectively negligible for practical applications. We discuss the implications of our results for real-world deployments and outline future research themes as HCI moves beyond mobile.

Original languageEnglish
Title of host publicationMobileHCI 2018 - Beyond Mobile : The Next 20 Years - 20th International Conference on Human-Computer Interaction with Mobile Devices and Services, Conference Proceedings
EditorsLynne Bailie , Nuria Oliver
Number of pages13
PublisherAssociation for Computing Machinery
Publication year3 Sep 2018
Pages24:1-24:13
Article numbera24
ISBN (print)978-1-4503-5898-9
ISBN (Electronic)9781450358989
DOIs
Publication statusPublished - 3 Sep 2018
Event20th International Conference on Human-Computer Interaction with Mobile Devices and Services, MobileHCI 2018 - Barcelona, Spain
Duration: 3 Sep 20186 Sep 2018

Conference

Conference20th International Conference on Human-Computer Interaction with Mobile Devices and Services, MobileHCI 2018
LandSpain
ByBarcelona
Periode03/09/201806/09/2018
SponsorACM Special Interest Group on Computer-Human Interaction (SIGCHI)
SeriesMobileHCI '18

    Research areas

  • smartphone, subliminal priming, semantic priming, nonconscious behaviour change, Nonconscious behaviour change, Subliminal priming, Semantic priming, Smartphone

See relations at Aarhus University Citationformats

ID: 138779014