Department of Management

The Impact of Product Innovation Attributes on Brand Equity

Research output: Research - peer-reviewJournal article

DOI

Original languageEnglish
JournalJournal of Consumer Marketing
Volume32
Issue number4
Pages (from-to)245-254
ISSN0736-3761
DOIs
StatePublished - 2015

See relations at Aarhus University Citationformats

ID: 85738749