Department of Management

The role of health-related claims and symbols in consumer behaviour: the CLYMBOL project

Publication: Research - peer-reviewJournal article

  • Sophie Hieke
    Sophie HiekeEuropean Food Information CouncilBelgium
  • Tamara Cascanette
    Tamara CascanetteEuropean Food Information Council,
  • Igor Pravst
    Igor PravstNutrition Institute, Ljubljana
  • Asha Kaur
    Asha KaurUniversity of Oxford
  • Hans van Trijp
    Hans van TrijpWageningen University
  • Wim Verbeke
    Wim VerbekeDepartment of Agricultural Economics, Ghent University
  • Klaus G Grunert
Health claims and symbols are a convenient tool when it comes to the marketing of foods and they
should, in theory, support consumers in making informed food choices, ideally in choosing healthier food
products. However, not much is known about their actual impact on consumer behaviour. CLYMBOL (“The Role of health-related
CLaims and sYMBOLs in consumer behaviour”) is an EU-funded project aiming to study how health claims and symbols influence
consumer understanding, purchase and consumption behaviour. During a 4-year period, a wide range of research studies have been
conducted across Europe, in order to analyse European consumer behaviour in the context of health claims and symbols. Results of
the studies will provide a basis for recommendations for stakeholders such as policy makers, the food industry and consumer and
patient organisations.
Original languageEnglish
JournalAgro Food Industry Hi-Tech
Volume27
Issue number3
Pages (from-to)26-29
Number of pages4
ISSN1722-6996
StatePublished - Jun 2016

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