Department of Management

Consumer satisfaction - A skeptic's view

Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

  • Carl Folke Ølander, Denmark
  • Department of Marketing and Statistics
Original languageEnglish
Title of host publicationConceptualization and measurement of consumer satisfaction and dissatisfaction
EditorsH.K. Hunt
Number of pages44
Place of publicationCambridge, MA
PublisherMarketing Science Institute
Publication year1977
Publication statusPublished - 1977

    Research areas

  • HHÅ forskning

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ID: 32291922