Global Business Models: In search of relevant design elements

Publication: Research - peer-reviewPaper

Firms internationalizing their activities work with business model innovation understood as the creation, or reinvention, of the business itself so that the combination of innovation with internationalization makes the business model play an integrative role. This paper aims to integrate basic insight from the literature about business models, international product policy, international entry modes and globalization into a conceptual model of relevant design elements of global business models, enabling global business model innovation to deal with differences in a downstream perspective regarding the customer interface and in an upstream perspective regarding the supply infrastructure. The paper offers a coherent conceptual dynamic meta-model of global business model innovation. Students, scholars and managers within the field of international business can use this conceptualization to understand, to study, and to create global business model innovation. Managerial and research implications draw on the developed ideal type of global business model innovation.
Original languageEnglish
Publication year2012
StatePublished - 2012
EventThe European Academy of Management Conference - Rotterdam, Netherlands

Conference

ConferenceThe European Academy of Management Conference
CountryNetherlands
CityRotterdam
Period06/06/201208/06/2012

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ID: 45803130