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Consumer wants and use of ingredient and nutrition information for alcoholic drinks: A cross-cultural study in six EU countries Food Quality and Preference

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Consumer wants and use of ingredient and nutrition information for alcoholic drinks : A cross-cultural study in six EU countries Food Quality and Preference. / Grunert, Klaus G; Hieke, Sophie; Juhl, Hans Jørn.

In: Food Quality and Preference, Vol. 63, 2018, p. 107-118.

Research output: Research - peer-reviewJournal article

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@article{29477d5414174da79278e57854ea36d9,
title = "Consumer wants and use of ingredient and nutrition information for alcoholic drinks: A cross-cultural study in six EU countries Food Quality and Preference",
abstract = "In the EU, alcoholic beverages are exempt from Regulation 1169/2011 on the provision of food information toconsumers (FIC) that requires food labels to contain both ingredient information and information on key nutrients. We investigate to which extent consumers want and use information on ingredients and nutritionalcharacteristics of alcoholic drinks from a range of off-label information sources. We also investigate how wantsand use are affected by product involvement, health interest, and previous knowledge on ingredients and nutritional characteristics of alcoholic drinks. Data are collected by means of an online survey in six Europeancountries (Denmark, n = 787; Germany, n = 993; Netherlands, n = 934; Poland, n = 1003; Spain, n = 810;UK, n = 868). Results of a Partial Least Squares analysis indicate that both information wants and informationuse are mainly determined by product involvement and to a lesser extent by health interest. Previous ingredientknowledge lowers information wants and use, whereas previous nutrition knowledge increases it. Average levelsof information wants and use differ between the six countries, with the highest levels in Spain and the lowest inDenmark and the Netherlands. The results have implications for both marketers of alcoholic drinks and forpolicies regarding information provision.",
author = "Grunert, {Klaus G} and Sophie Hieke and Juhl, {Hans Jørn}",
year = "2018",
doi = "10.1016/j.foodqual.2017.08.005",
volume = "63",
pages = "107--118",
journal = "Food Quality and Preference",
issn = "0950-3293",
publisher = "Pergamon Press",

}

RIS

TY - JOUR

T1 - Consumer wants and use of ingredient and nutrition information for alcoholic drinks

T2 - Food Quality and Preference

AU - Grunert,Klaus G

AU - Hieke,Sophie

AU - Juhl,Hans Jørn

PY - 2018

Y1 - 2018

N2 - In the EU, alcoholic beverages are exempt from Regulation 1169/2011 on the provision of food information toconsumers (FIC) that requires food labels to contain both ingredient information and information on key nutrients. We investigate to which extent consumers want and use information on ingredients and nutritionalcharacteristics of alcoholic drinks from a range of off-label information sources. We also investigate how wantsand use are affected by product involvement, health interest, and previous knowledge on ingredients and nutritional characteristics of alcoholic drinks. Data are collected by means of an online survey in six Europeancountries (Denmark, n = 787; Germany, n = 993; Netherlands, n = 934; Poland, n = 1003; Spain, n = 810;UK, n = 868). Results of a Partial Least Squares analysis indicate that both information wants and informationuse are mainly determined by product involvement and to a lesser extent by health interest. Previous ingredientknowledge lowers information wants and use, whereas previous nutrition knowledge increases it. Average levelsof information wants and use differ between the six countries, with the highest levels in Spain and the lowest inDenmark and the Netherlands. The results have implications for both marketers of alcoholic drinks and forpolicies regarding information provision.

AB - In the EU, alcoholic beverages are exempt from Regulation 1169/2011 on the provision of food information toconsumers (FIC) that requires food labels to contain both ingredient information and information on key nutrients. We investigate to which extent consumers want and use information on ingredients and nutritionalcharacteristics of alcoholic drinks from a range of off-label information sources. We also investigate how wantsand use are affected by product involvement, health interest, and previous knowledge on ingredients and nutritional characteristics of alcoholic drinks. Data are collected by means of an online survey in six Europeancountries (Denmark, n = 787; Germany, n = 993; Netherlands, n = 934; Poland, n = 1003; Spain, n = 810;UK, n = 868). Results of a Partial Least Squares analysis indicate that both information wants and informationuse are mainly determined by product involvement and to a lesser extent by health interest. Previous ingredientknowledge lowers information wants and use, whereas previous nutrition knowledge increases it. Average levelsof information wants and use differ between the six countries, with the highest levels in Spain and the lowest inDenmark and the Netherlands. The results have implications for both marketers of alcoholic drinks and forpolicies regarding information provision.

U2 - 10.1016/j.foodqual.2017.08.005

DO - 10.1016/j.foodqual.2017.08.005

M3 - Journal article

VL - 63

SP - 107

EP - 118

JO - Food Quality and Preference

JF - Food Quality and Preference

SN - 0950-3293

ER -