Department of Economics and Business Economics

Branding and Performance in the Global Beer Market

Research output: ResearchWorking paper

Standard

Branding and Performance in the Global Beer Market. / Madsen, Erik Strøjer.

Aarhus : Institut for Økonomi, Aarhus Universitet, 2017.

Research output: ResearchWorking paper

Harvard

Madsen, ES 2017 'Branding and Performance in the Global Beer Market' Institut for Økonomi, Aarhus Universitet, Aarhus.

APA

Madsen, E. S. (2017). Branding and Performance in the Global Beer Market. Aarhus: Institut for Økonomi, Aarhus Universitet. Economics Working Papers, No. 2017-11

CBE

Madsen ES. 2017. Branding and Performance in the Global Beer Market. Aarhus: Institut for Økonomi, Aarhus Universitet.

MLA

Madsen, Erik Strøjer Branding and Performance in the Global Beer Market. Aarhus: Institut for Økonomi, Aarhus Universitet. (Economics Working Papers; Journal number 2017-11). 2017., 16 p.

Vancouver

Madsen ES. Branding and Performance in the Global Beer Market. Aarhus: Institut for Økonomi, Aarhus Universitet. 2017 Oct 30.

Author

Madsen, Erik Strøjer. / Branding and Performance in the Global Beer Market. Aarhus : Institut for Økonomi, Aarhus Universitet, 2017. (Economics Working Papers; No. 2017-11).

Bibtex

@techreport{7b797752bff14e0891c3ac3c95c7d7b8,
title = "Branding and Performance in the Global Beer Market",
abstract = "The mass market for beers is served by a few global breweries in an oligopoly structure covering most of the world market. The homogeneity of their main lager beers are very high and produced at large scaled plants at low costs. However, the breweries spend large amounts of money to promote some of the lager beers as premium beers and at a high and increasing price premium. Based on a database with prices for standard and premium lager, the paper study the development in the consumption of different types of beers on the global market in recent years. We estimate the price premium on premium beers and relate it to the rapid change in the oligopoly structure of the market through the merger and acquisition activities.",
keywords = "Branding, brewing industry, income elasticities of beer",
author = "Madsen, {Erik Strøjer}",
year = "2017",
month = "10",
publisher = "Institut for Økonomi, Aarhus Universitet",
type = "WorkingPaper",
institution = "Institut for Økonomi, Aarhus Universitet",

}

RIS

TY - UNPB

T1 - Branding and Performance in the Global Beer Market

AU - Madsen,Erik Strøjer

PY - 2017/10/30

Y1 - 2017/10/30

N2 - The mass market for beers is served by a few global breweries in an oligopoly structure covering most of the world market. The homogeneity of their main lager beers are very high and produced at large scaled plants at low costs. However, the breweries spend large amounts of money to promote some of the lager beers as premium beers and at a high and increasing price premium. Based on a database with prices for standard and premium lager, the paper study the development in the consumption of different types of beers on the global market in recent years. We estimate the price premium on premium beers and relate it to the rapid change in the oligopoly structure of the market through the merger and acquisition activities.

AB - The mass market for beers is served by a few global breweries in an oligopoly structure covering most of the world market. The homogeneity of their main lager beers are very high and produced at large scaled plants at low costs. However, the breweries spend large amounts of money to promote some of the lager beers as premium beers and at a high and increasing price premium. Based on a database with prices for standard and premium lager, the paper study the development in the consumption of different types of beers on the global market in recent years. We estimate the price premium on premium beers and relate it to the rapid change in the oligopoly structure of the market through the merger and acquisition activities.

KW - Branding, brewing industry, income elasticities of beer

M3 - Working paper

BT - Branding and Performance in the Global Beer Market

PB - Institut for Økonomi, Aarhus Universitet

ER -