Department of Management

Polymeros Chrysochou

Associate Professor, Associate professor

Polymeros Chrysochou
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Profile

Polymeros Chrysochou is an Associate Professor in Marketing and Consumer Behavior at MAPP Centre and the Department of Management, Aarhus School of Business and Social Sciences and an Adjunct Senior Lecturer at the Ehrenberg-Bass Institute for Marketing Science, School of Marketing, University of South Australia. He earned his PhD in Marketing from the Aarhus School of Business and his MBA in Agribusiness Management and MSc in Agricultural Economics from the Agricultural University of Athens. His research interests focus in areas of food marketing and consumer behaviour, with emphasis on brand loyalty, organic food, packaging and healthy eating practices. His work has been published in several scientific journals including Journal of Business Research, Journal of Marketing Communications, Journal of Brand Management, Journal of Retailing and Consumer Services, Appetite, Food Quality and Preference, Sociologia Ruralis, British Food Journal.

 

Academic Experience

2013 - Present: Associate Professor, Department of Business Administration, Aarhus University

2014 - Present: Adjunct Senior Lecturer, Ehrenberg-Bass Institute for Marketing Science, School of Marketing, University of South Australia

2011 - 2014: Adjunct Lecturer, Ehrenberg-Bass Institute for Marketing Science, School of Marketing, University of South Australia

2011 - 2012: Post Doctoral Researcher, Department of Business Administration, Aarhus University

2010 - 2011: Lecturer, Ehrenberg-Bass Institute for Marketing Science, School of Marketing, University of South Australia

2007 - 2010: Phd Researcher, Department of Business Administration, Aarhus University

2003 - 2006: Research Assistant, department of Agribusiness Management, Agricultural University of Athens

 

Research areas

In my research, I am interested in exploring phenomena that have practical implications in management practice and have a societal impact. My focus area is in food marketing, packaging design, and promotion of healthy eating practices. The theories I am using come from areas of branding and marketing communication.

 

Teaching and Courses Offered

a) Marketing and Consumer Behaviour (BSc)

b) Brand Management and Market Analysis (MSc)

c) Marketing Research (MSc)

 

Awards

Best Competitive Paper Award at the 14th International Conference on Corporate and Marketing Communications, Nicosia, Cyprus, April 23-24, 2009.

 

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