Department of Management

Viktorija Kulikovskaja

PhD Student

Viktorija Kulikovskaja


Viktorija is a PhD Fellow at Department of Management, Aarhus University and explores how to leverage mobile technology, mobile applications in particular, for consumer engagement. Her PhD project has received a grant from the Sino-Danish Center (SDC) for education and research in Beijing, China.

Viktorija is Vice President of Aarhus University PhD Association (AUPA) and Board Member of PhD Association Network of Denmark (PAND).

Academic experience

  • Class instructor in Marketing Management course for Bachelor students at Aarhus University.
  • Guest lecturer in Digital Business course on 'Appification of modern business' for ITKO Master students at Aarhus University.
  • Guest lecturer in Digital Marketing course on 'Social Media Marketing' for Bachelor students at Aarhus University

Research interests

  • Mobile applications and consumer engagement
  • Digital technology and innovation
  • Digital Marketing
  • Digital Business
  • Consumer Behaviour

Professional competences

  • Diversity of methodological approaches (interviews, surveys, focus groups, observational methods)
  • Conducting analytical work for EU and Nordic funded research projects within the FMCG industry to underpin data-informed decision making
  • Dissemination of research results via reports, PowerPoint presentations, scientific papers and conference participation
  • Project management

If my expertise can be of assistance to you or someone in your network, please do not hesitate to contact me.

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