Morten Rask

The richness and reach of Wikinomics: Is the free web-based encyclopedia Wikipedia only for the rich countries?

Research output: Research - peer-reviewArticle in proceedings

  • Centre for Organizational Renewal and Evolution (CORE)
  • Department of Management
In this paper, a model of the patterns of correlation in Wikipedia, reach and richness, lays the foundation for studying whether or not the free web-based encyclopedia Wikipedia is only for developed countries. Based upon data from 12 different Wikipedia language editions, we find that the central structural effect is on the level of human development in the current country. In other words, Wikipedia is in general, more for rich countries than for less developed countries. It is suggested that policy makers make investments in increasing the general level of literacy, education, and standard of living in their country. The main managerial implication for businesses, that will expand their social network applications to other countries, is to use the model of the patterns of correlation in Wikipedia, reach and richness, as a market screening and monitoring model.
Original languageEnglish
Title of host publicationProceedings of the Joint Conference of The international Society of Markering Development and the Macromarketing Society, 2-5 June 2007
Number of pages12
Publication year2007
StatePublished - 2007
EventMacromarketing and Development: Building Bridges and Forging Alliances - Washington DC, United States
Duration: 2 Jun 20075 Jun 2007

Conference

ConferenceMacromarketing and Development: Building Bridges and Forging Alliances
LandUnited States
ByWashington DC
Periode02/06/200705/06/2007

    Research areas

  • Digital divide, Developing countries, Internet, Web 2.0, Social networks, Reach and richness, Wikipedia, Wikinomics, culture, language

See relations at Aarhus University Citationformats

ID: 32351596