Morten Rask

THE REACH AND RICHNESS OF WIKINOMICS: IS THE FREE WEB-BASED ENCYCLOPEDIA WIKIPEDIA ONLY FOR RICH COUNTRIES?

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperConference abstract in journal

  • Department of Management
  • Centre for Organizational Renewal and Evolution (CORE)
In this article, a model of the patterns of correlation in Wikipedia, reach and richness, lays the foundation for studying
whether the free Web-based encyclopedia Wikipedia is only for developed countries. Based on data from 12 different
Wikipedia language editions, the author finds that the central structural effect is on the level of human development
in the current country. In other words, Wikipedia is in general more for rich countries than for less developed
countries. It is suggested that policy makers make investments in increasing the general level of literacy, education,
and standard of living in their country. The main managerial implication for businesses, that will expand their social network applications to other countries, is to use the model of the patterns of correlation in Wikipedia, reach and richness, as a market screening and monitoring model.
Original languageDanish
JournalJournal of Macromarketing
Volume27
Issue number4
Pages (from-to)427-427
Number of pages1
ISSN0276-1467
StatePublished - 2007
Event2007 Joint Conference of The International Society of Markets and Development and the Macromarketing Society - Washington DC, United States
Duration: 18 Dec 2010 → …

Conference

Conference2007 Joint Conference of The International Society of Markets and Development and the Macromarketing Society
CountryUnited States
CityWashington DC
Period18/12/2010 → …

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