Morten Rask

It's an M-World After All: Lessons from Global Patterns of Mobile Commerce

Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

    Nikhilesh Dholakia, University of Rhode Island, United States
  • Morten Rask
  • Ruby Dholakia, University of Rhode Island, United States
  • Centre for Organizational Renewal and Evolution (CORE)
  • Department of Management
In this concluding chapter, we gather together the lessons emerging fromthe patterns of mobile commerce evident in the preceding chapters. Mobile applications, commercial and others, are based on four core CLIP functionalities - communications (C), locatability (L), information (I) exchange and payment (P) facilitation. How these capabilities are deployed depends on resources, corporate imaginations, market development and cultural and personal preferences. The chapter authors, based on their close first-hand contextual observations as well as conceptual insights, find a variety of patterns of personalization, permission and specification of m-commerce service formats and content.
Original languageEnglish
Title of host publicationM-Commerce: Global Experiences and Perspectives
EditorsNikhilesh Dholakia, Morten Rask, Ruby Dholakia
Number of pages10
Place of publicationHershey, USA
PublisherIdea Group Publishing
Publication year2006
Edition1
Pages259-269
ISBN (print)1-59140-316-2
StatePublished - 2006

    Research areas

  • M-commerce, Mobile Internet, E-commerce, Global

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