Department of Management

Morten Rask

Associate professor

Profile photo

Morten Rask

Associate professor

  • Department of Management
Postal address:
Fuglesangs Allé 4
2628, M316
8210
Aarhus V
Denmark

Email: mra@mgmt.au.dk

Mobile: +4551807508

Phone: +4587165161

Profile

 

Deputy Head of Department, Head of Master Programmes, Associate Professor


Research areas:
International business in an inter-organizational perspective
Global sustainable business models: electric vehicles and the power grid of the future
International Management, Industrial marketing, purchasing & supply management
International entrepreneurship


Teaching:

The Emergence of Global Enterprises


Academic Awards:
2010: Outstanding Paper Award Winner, Journal of Research in Interactive Marketing at the Literati Network Awards for Excellence.
1999:
Tuborgfondets Erhvervsøkonomiske Pris. 

Publications

Born Globals - Is there Fire Behind the Smoke?

Choquette, E., Rask, M., Sala, D. & Schröder, P. 1 Jun 2017 In : International Business Review. 26, 3, p. 448-460

Born Global Sourcers – buying internationally right from the inception

Rask, M. & Servais, P. 27 Aug 2015 12 p.

Flexpatriation: A view from the Engine Room of sub-suppliers in the Maritime Sector

Madsen, M. T. & Rask, M. 2015 Preparing for the unexpected: Design of the future global enterprise. 1 ed. Djøf Forlag, p. 119-137 18 p.

Models og International Entrepreneurship

Rask, M. & Servais, P. 2015 Preparing for the Unexpected: Design of the future global Enterprise. 1 ed. Djøf Forlag, p. 237-255 18 p.

Students want feedback and educators need dialogue: The interaction paradox in Danish Management Education

Esbjerg, L. & Rask, M. 2015

You Cannot Live of Love Alone – The Interrelation of Legitimacy and Effectuation in Nascent Markets

Günzel-Jensen, F. & Rask, M. 2015 Academy of Management Proceedings 2015. Humphreys, J. (ed.). 6 p.

Internationalization through business model innovation: In search of relevant design dimensions and elements

Rask, M. 29 Jul 2014 In : Journal of International Entrepreneurship. 12, 2, p. 146-161

Student Panels, Business Administration

Rask, M. 5 May 2014

Born Globals: Is there fire behind the smoke

Choquette, E., Rask, M., Schröder, P. & Sala, D. 2014

Creating Legitimacy across International Contexts: The Role of Storytelling for International New Ventures

Andersen, P. H. & Rask, M. 2014 In : Journal of International Entrepreneurship. 12, 4, p. 365-388

Born Globals: Is there Fire Behind the Smoke?

Choquette, E., Rask, M., Sala, D. & Schröder, P. 12 Dec 2013

International business models: Four electric vehicles

Rask, M. 6 Jun 2013 13 p.

Better Place: Transforming the Global Auto Industry?

Rask, M., Bakke, N. & Lindhøj, J. 12 Dec 2012 Cranfield: European Case Clearing House. 19 p.

Creating legitimacy for international new ventures: The role of business model storytelling across institutional contexts

Andersen, P. H. & Rask, M. 2012 In : Academy of Management Proceedings.

Global Business Models: In search of relevant design elements

Rask, M. 2012

Models of international entrepreneurship

Rask, M. & Servais, P. 2012 In : Academy of International Business. Annual Meeting. Proceedings. 2012, 28 p.

Patterns of sustainability values among subsidiaries

Rask, M. & Lauring, J. 2012 In : International Journal of Sustainable Strategic Management. 3, 3, p. 193-204 12 p.

Global Leadership through Flexpatriation

Madsen, M. T. & Rask, M. 18 Nov 2011

Tværfaglig business skaber bæredygtig vækst: Fremtidens vindere skal kunne spotte de fælles styrker på tværs af sektorer

Andersen, P. H., Rask, M. & Kragh, H. 14 Jan 2011 In : Boersen. p. 8 2 p.

Observation of online communities: A discussion of online and offline observer roles in studying development, cooperation and coordination in an open source software environment

Nørskov, S. V. & Rask, M. 2011 In : Forum Qualitative Sozialforschung. 12, 3, 21 p.

Patterns of Sustainability Values among Subsidiaries

Rask, M. & Lauring, J. 2011

Sustainable consumer voices: Userinsights as inspirational locomotive for design strategies

Klitmøller, A., Rask, M., Jensen, N. & Jensen, O. 2011 1st Cambridge Academic Design Management Conference (CADMC). University of Cambridge

Sådan skabes 'grønne' markeder: En case om bæredygtig idéudvikling på tværs af organisatoriske grænser

Klitmøller, A. & Rask, M. 2011

Three Models of International Entrepreneurship – An Eclectic Meta-Theoretical Overview

Rask, M. & Servais, P. 2011

Designing business actor strategies for the electrical vehicle market: An explorative approach

Klitmøller, A., Rask, M., Jensen, A. F. & Walde, M. 2010 7 p.

Focus and domain of sustainability values: The case of the world's top manufacturer of renewable energy equipment

Rask, M., Madsen, E. A. & Lauring, J. 2010

Før, under og efter middagen: Charterturisme som eksempel på deltagelsens betydning i oplevelsesøkonomien

Lauring, J. & Rask, M. 2010 In : Ledelse og Erhvervsoekonomi. 75, 3, p. 21-33

Open Innovation: How open is open?

Bergenholtz, C., Rask, M. & Bush, J. 2010

Organizing for creativity across organizational boundaries for Business Actors in Emerging Markets: The Case of etrans Design Collaboration

Rask, M. & Klitmøller, A. 2010

When international management meets diversity management: The case of IKEA

Rask, M., Korsgaard, S. T. & Lauring, J. 2010 In : European Journal of International Management. 4, 4, p. 396-416

B2B inter-organisational digitalisation strategies - towards an interaction based approach

Ivang, R., Rask, M. & Hinson, R. 2009 In : Direct Marketing: An International Journal. 3, 4

Integrating private transport into renewable energy policy: The strategy of creating intelligent recharging grids for Electric Vehicles

Andersen, P. H., Mathews, J. A. & Rask, M. 2009 In : Energy Policy. 37, 7, p. 2481-2486

International Diversity Management: Differences in Human Resources, Social Categorization and Power

Lauring, J., Linneberg, M. S. & Rask, M. 2009

Local Design & Global Dreams - Emerging Business Models creating the Emergent Electric Vehicle Industry

Rask, M., Andersen, P. H., Linneberg, M. S. & Christensen, P. R. 2009

Market framing efforts of the Environmental Market Maker Better Place Denmark

Andersen, P. H. & Rask, M. 2009

Nye vinde over kriseramt erhvervsliv

Andersen, P. H. & Rask, M. 2009 In : Jyllands-Posten. p. 16

B2B Inter-Organisational Digitalisation Strategies: Towards Interaction Based Approach

Ivang, R. & Rask, M. 2008 In : The E-Business Review. p. 161-167

Internationalisering ver. 2.0: Konsekvenser for danske virksomheders forretningsdesign

Andersen, P. H., Arnoldi, J., Bøllingtoft, A., Håkonsson, D. D., Kragh, H., Linneberg, M. S., Obel, B., Storgaard, M., Waldstrøm, C. & Rask, M. 2008

It's an M-World After All: Lessons from Global Patterns of Mobile Commerce

Dholakia, N., Rask, M. & Dholakia, R. 2008 Electronic Commerce: Concepts, Methodologies, Tools, and Applications. Becker, A. (ed.). Hershey PA: Idea Group Publishing, p. 2164-2176

Taking action: New ways of student and manager involvement in business education

Andersen, P. H. & Rask, M. 2008 In : Marketing Intelligence & Planning. 26, 2, p. 145-165

The Export Incubator: Leveraging export assistance through networking?

Rask, M. & Bøllingtoft, A. 2008

The Reach and Richness of Wikipedia: Is Wikinomics only for the rich countries?: Is Wikinomics only for the rich countries?

Rask, M. 2008 In : First Monday. 13, 06

Theoretical Perspectives on the Internationalization of Firms

Rask, M., Håkonsson, D. D. & Strandskov, J. 2008 In : Journal of Teaching in International Business. 19, 4, p. 320-345

THE REACH AND RICHNESS OF WIKINOMICS: IS THE FREE WEB-BASED ENCYCLOPEDIA WIKIPEDIA ONLY FOR RICH COUNTRIES?

Rask, M. 2007 In : Journal of Macromarketing. 27, 4, p. 427-427 1 p.

The Diversity Management Paradox in Globalization - the Swedish IKEA Way

Korsgaard, S. T., Rask, M. & Lauring, J. 2007 15 p.

The Internationalization Process of the E-marketplace Autocom A/S

Rask, M. 2007 European Case Clearing House. 17 p.

The Internationalization Process of the E-marketplace FoodIT A/S

Rask, M. 2007 European Case Clearing House. 10 p.

The richness and reach of Wikinomics: Is the free web-based encyclopedia Wikipedia only for the rich countries?

Rask, M. 2007 Proceedings of the Joint Conference of The international Society of Markering Development and the Macromarketing Society, 2-5 June 2007. 12 p.

Denmark: M-commerce Experiences and Perspectives

Rask, M. 2006 M-Commerce: Global Experiences and Perspectives. Dholakia, N., Rask, M. & Dholakia, R. (eds.). 1 ed. Hershey, USA: Idea Group Publishing, p. 46-71 26 p.

Interaktion mellem virksomhedens og universitetets handlings- og reflektionsrum gennem aktionslæring og aktionsforskning

Rask, M. 2006 Århus: Aarhus School of Business, Aarhus University, Department of Management, 9 p.

It's an M-World After All: Lessons from Global Patterns of Mobile Commerce

Dholakia, N., Rask, M. & Dholakia, R. 2006 M-Commerce: Global Experiences and Perspectives. Dholakia, N., Rask, M. & Dholakia, R. (eds.). 1 ed. Hershey, USA: Idea Group Publishing, p. 259-269 10 p.

M-Commerce: Global Experiences and Perspectives

Dholakia, N., Rask, M. & Dholakia, R. 2006 1 ed. Hershey, USA: Idea Group Publishing. 309 p.

Mobile Communications and Mobile Commerce: Conceptual Frames to Grasp the Global Tectonic Shifts

Dholakia, N., Rask, M. & Dholakia, R. 2006 M-Commerce: Global Experiences and Perspectives. Dholakia, N., Rask, M. & Dholakia, R. (eds.). 1 ed. Hershey, USA: Idea Group Publishing, p. 1-14 15 p.

The Internationalization Process of the E-marketplace Ex-Trade

Rask, M. 2006 European Case Clearing House.

Eksport via indkøbsbaserede e-markedspladser: Den amerikanske restaurationsbranche

Fenger, H. H. & Rask, M. 2005 Internethåndbogen. Kim Viborg Andersen (ed.). København: Børsen Forum A/S, p. 5.4, 1-18 (Børsen Ledelseshåndbøger; No. 4, juli).

Exporting Complex Digital Products: Motives and Entry Modes

Rask, M. 2005 In : Journal of Macromarketing. 25, 4, p. 270-270 1 p.

Exporting Complex Digital Products: Motives and Entry Modes

Rask, M. 2005

Strategiske udfordringer for e-commerce og m-commerce

Rask, M. 2005 Internethåndbogen. Andersen, K. V. (ed.). København: Børsen Forum A/S, (Børsen Ledelseshåndbøger).

Aktionslæring og Aktionsforskning: Refleksioner over et kursusforløb i Internet marketing

Rask, M. 2004 In : Ledelse og Erhvervsoekonomi. 68, 1, p. 33-44 12 p.

An Introduction to Export Assistance in the Internet Age

Ramanathan, S. & Rask, M. 2004 Organizing for Networked Information Technologies. Jan Damsgaard, Jens Hørlück, Pernille Kræmmergaard & Jeremy Rose (eds) (ed.). Aalborg: Aalborg Universitetsforlag, p. s. 119-131 13 p.

Configuring Mobile Commerce Portals for Business Success

Dholakia, N. & Rask, M. 2004 Mobile Commerce Applications. Nan Si Shi (ed.). Hershey, PA: Idea Group Publishing, p. s. 76-94 19 p.

International Entry Modes for Digital Product Providers

Rask, M. 2004

Internet i internationale virksomheder : et undervisningsnotat

Rask, M. 2004 2. ed., Aarhus School of Business, Department of International Business, 63 p.

Motives for e-marketplace participation: differences and similarities between buyers and suppliers

Rask, M. & Kragh, H. 2004 In : Electronic Markets. 14, 4, p. 270-283 14 p.

Scanmarket A/S: A story about an e-Marketplace

Rask, M. & Ivang, R. 2004 European Case Clearing House. 14 p.

The Internationalization Process of the E-marketplace Scanmarket A/S

Rask, M. 2004 European Case Clearing House.

Vil mobiloperatørerne konkurrere på indhold?

Rask, M. 2004 In : Computerworld. p. 15

An Introduction to Export Assistance in the Internet Age

Ramanathan, S. & Rask, M. 2003 10 p.

Supply chain management: New organisational practices for changing procurement realities

Rask, M. & Andersen, P. H. 2003 In : Journal of Purchasing & Supply Management. 9, 2, p. 83-95 13 p.

Aktionslæring og Aktionsforskning - Refleksioner over et kursusforløb i Internet marketing

Rask, M. 2002 Ikke angivet. Aalborg Universitet

E-markedspladser: Et springbræt for dansk eksport

Ivang, R., Rask, M. & Christensen, E. A. 2002 Gylling: Samfundslitteratur. 107 p.

E-markedspladser som eksportformidler

Ivang, R. & Rask, M. 2002 In : Børsen Informatik. p. 10

Evolution of Web-based International Marketing: Patterns Exhibited by Danish Companies

Rask, M. 2002 Global E-Commerce and Online Marketing. Dholakia, N., Wolfgang, F. & Roy Dholakia, R. (eds.). Greenwich, CT: Quorum Books, p. 99-110 12 p.

Concurrent Development of Supply Chain Management and IT Architecture: Grundfos, Danfoss, and Martin Group

Kræmmergaard, P., Møller, C. & Rask, M. 2001 Organizing for Networked Information Technologies: Cases in Process Integration and Transformation. Hörluck, J., Kræmmergaard, P., Rask, M. & Rose, J. (eds.). Aalborg: Aalborg Universitetsforlag, p. 121-130 10 p.

ERP in 100 days at the Martin Group

Kræmmergaard, P., Rask, M. & Møller, C. 2001 Organizing for Networked Information Technologies - Cases in Process Integration and Transformation. J. Hørlück; P. Kræmmergaard; M. Rask & J. Rose (ed.). Aalborg: Aalborg Universitetsforlag, p. 105-119 15 p.

Global Industriel E-handel

Rask, M. 2001 Aalborg: Aalborg Universitet, Institut for Erhvervsstudier.

Introduction

Rask, M. & Damsgaard, J. 2001 Organizing for Networked Information Technologies - Cases in Process Integration and Transformation. J. Hørlück; P. Kræmmergaard; M. Rask & J. Rose (ed.). Aalborg, Denmark: Aalborg Universitetsforlag, p. 9-15 7 p.

Next to the Customer's Heart and Wallet: Frameworks for Exploring the Emerging M-commerce Arena

Rask, M. & Dholakia, N. 2001 Winter Educators' Conference (2001; Vol. 12). American Marketing Association, p. 372-378 7 p.

Organizing for Networked Information Technologies - Cases in Process Integration and Transformation

Rask, M. (ed.), Kræmmergaard, P. (ed.), Hørlück, J. (ed.) & Rose, J. (ed.) 2001 Aalborg: Aalborg Universitetsforlag. 146 p.

Scanima A/S - Fra tilfældig til succesfuld Web-strategi

Rask, M. 2001 e-Business - En nødvendig omstilling af danske virksomheder. København: Dansk Industri

The Development of Web Marketing Strategy at Scanima A/S

Rask, M. & Møller, C. 2001 Organizing for Networked Information Technologies - Cases in Process Integration and Transformation. J. Hørlück; P. Kræmmergaard; M. Rask & J. Rose (ed.). Aalborg: Aalborg Universitetsforlag, p. 17-29 13 p.

The Development of Web Marketing Strategy at Scanima A/S

Rask, M. & Møller, C. 2001 Organizing for networked information technologies: cases in process integration and transformation. Hørlück, J., Kræmmergaard, P., Rask, M. & Rose, J. (eds.). Aalborg: Aalborg Universitetsforlag, p. 19-29

E-bogen kom, blev set og sejrede

Rask, M. 2000 In : Computerworld.

International Markedsføring på World Wide Web: Begreber til forståelse og handling

Rask, M. & Buch, N. J. 1999 In : Ledelse og Erhvervsoekonomi. 63, 1, p. 41-54 14 p.

Strategies of International Marketing on the Web used by Danish Companies

Rask, M. 1999 COTIM99 Proceedings.