Department of Economics and Business Economics

Niels Peter Mols

Professor

Niels Peter Mols

Profile

Professor
MSc (Economics and Business), Aarhus University, 1991
PhD (Economics and Business), Aarhus University, 1995

Member of Industrial Organisation and Trade Section
Research Secretaries: Susan Stilling and Mette Vad Andersen


Teaching Interests

  • Marketing Channels
  • Strategy
  • Marketing
  • Industrial Marketing
  • Transaction Cost Theory


Research Interests

  • Marketing Channels
  • Strategy
  • Buyer-seller Relationships
  • Industrial Networks
  • Transaction Cost Theory


Selected Publications

  • Mols, Niels Peter; (2018), “The internal competitor: buyer motives and marketing strategies”, forthcoming in Journal of Strategic Marketing.
  • Mols, Niels Peter; (2017), “Concurrent sourcing and supplier opportunism”, International Journal of Procurement Management, Vol. 10, No. 1, pp. 89-105.
  • Mols, Niels Peter; Hansen, Jesper Rosenberg; Villadsen, Anders Ryom; (2012), “Plural governance: The effect of internal production on supplier performance”, Industrial Marketing Management, Vol. 41, No. 5, pp. 874–885.
  • Mols, Niels Peter; (2010), “Economic explanations for concurrent sourcing”, Journal of Purchasing & Supply Management, Vol. 16, No. 1, 2010, s. 61-69.
  • Mols, Niels Peter; (2001), "Organizing for the Effective Introduction of New Distribution Channels in Retail Banking", European Journal of Marketing, Vol. 35, No. 5/6, pp. 661-686.
  • Mols, Niels Peter (2000), "Dual Channels of Distribution - A Transaction Cost Analysis and Propositions", International Review of Retail, Distribution, and Consumer Research, Vol. 10, No. 3, pp. 227-246.



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