Department of Economics and Business Economics

Niels Peter Mols


Niels Peter Mols


Head of Section - Accounting and Managerial Economics Section

Education: PhD, cand.oecon.
Position: Professor, 2001
Research Secretaries: Ingrid Lautrup and Betina Sørensen

Niels Peter Mols is currently professor at the Department of Economics and Business Economics in the field of Marketing and Strategy. He received his cand.oecon. (MSc in Economics and Business Administration) in 1991 from the University of Aarhus and his Ph.d. in 1995. He has been a visiting scholar at University of Uppsala (1992) and  Director of Studies at the School of Economics and Management from April 2003 to June 2006. His main research and teaching interests are theories of the firm, marketing channels, e-business, sourcing, and business-to-business relationships

Teaching Interests

  • Marketing Channels
  • Marketing
  • Industrial Marketing
  • Transaction Cost Theory

Research Interests

  • Marketing Channels
  • Buyer-seller Relationships
  • Industrial Networks
  • Transaction Cost Theory

Selected Publications

  • Mols, Niels Peter; (2001), "Organizing for the Effective Introduction of New Distribution Channels in Retail Banking", European Journal of Marketing, Vol. 35, No. 5/6, pp. 661-686.
  • Mols, Niels Peter; Bukh, P.N.D. and Birks, D. (2000), "Micro- and Macro-Segmentation of the European Market for Cash Management Services", Journal of Targeting, Measurement and Analysis for Marketing, Vol. 8, No. 3, pp. 276-293.
  • Flohr Nielsen, J.; Bukh, P.N.D. and N.P. Mols (2000), "Barriers to Customer-oriented Management Accounting in Financial Services", forthcoming in International Journal of Service Industry Management.
  • Mols, Niels Peter (2000), "Dual Channels of Distribution - A Transaction Cost Analysis and Propositions", International Review of Retail, Distribution, and Consumer Research, Vol. 10, No. 3, pp. 227-246.
  • Mols, N.P.; Andersen, P.H., Birks, D.F. and Bukh, P.N.D., (2000), "A Comparative Study of Sourcing Strategies: Cash Management Sourcing and Bank Strategies", Journal of Financial Services Marketing, Vol. 4, No. 3, pp. 220-231.
  • Mols, N.P. (2000), "The Internet and Services Marketing - The case of Danish retail banking", Journal of Internet Research, Vol. 10, No. 1, pp. 7-18.

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