Department of Management

Viktorija Kulikovskaja

PhD Student

Viktorija Kulikovskaja

Profile

Viktorija is a PhD Fellow at Department of Management, Aarhus University and explores how to leverage mobile technology, applications in particular, for consumer engagement. Her PhD project has received a grant from the Sino-Danish Center (SDC) for education and research in Beijing, China.

Academic experience

  • Guest lecturer in Digital Business course on 'Appification of modern business' for ITKO Master students at Aarhus University.
  • Guest lecturer in Digital Marketing course on 'Social Media Marketing' for Bachelor students at Aarhus University

Research interests

  • Mobile applications and consumer engagement
  • Digital technology and innovation
  • Digital Marketing
  • Digital Business
  • Consumer Behaviour

Professional competences

  • Diversity of methodological approaches (interviews, surveys, focus groups, observational methods)
  • Conducting analytical work for EU and Nordic funded research projects within the FMCG industry to underpin data-informed decision making
  • Dissemination of research results via reports, PowerPoint presentations, scientific papers and conference participation
  • Project management

If my expertise can be of assistance to you or someone in your network, please do not hesitate to contact me.

ID: 81625154