Birger Boutrup Jensen

Associate professor

Birger Boutrup Jensen
See relations at Aarhus University

Research areas

Profile

Associate Professor

PhD, Aarhus School of Business, 2006

Birger Boutrup Jensen is associate professor at Department of Business Administration and MAPP – Centre for research on customer relations in the food sector.

Research interests

B2C-pricing:Price information processing; reference prices; WTP measurement; price and deal knowledge; price involvement dimensions; odd-ending pricing. 

B2B-pricing: Implementation of value-based pricing; pricing policy; price segmentation.

Retailing: Sales flyer effects; in-store decision making; in-store nudging; service management of FMCG retailers; price matching guarantees; pricing in private online selling.

Consumer behaviour

Quality and health perceptions of food

Birger defended his PhD "A study of consumers' price knowledge before, during and after the store visit" on December 12, 2006.


Professional experience 

2012-             Associate professor, Department of Business Administration, Business and Social Sciences, Aarhus University

2011-2012    Research associate, Department of Business Administration, Business and Social Sciences, Aarhus University

2010-2011:   Assistant professor, Marketing and Statistics, Aarhus School of Business, Aarhus University

2007-2010:   Assistant professor, MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Arhus University

2002-2006:   PhD student

2000-2002:   Research assistant at MAPP

1999:          MSc in Economics and Business Administration (cand.merc.) from Aarhus School of Business

 

Administrative experience

2011-2011    Member of the Academic Council at Business and Social Sciences, Aarhus University

2005-2011:   Member of the Academic Council at Aarhus School of Business, Aarhus University

2003-2006:   Member of the PhD Educational Committee at Aarhus School of Business (Forskeruddannelsesudvalget, FUU)

2003-2006:   Chairman of the PhD Association at Aarhus School of Business

2000-2002:   Coordinator of Product Development Network (PU-Forum)

 

Research grants

2005           External research grant of DKK 657.000 from “Innovationsloven”

 

Research awards

2011               Highly Commended Award (Emerald) for the paper “An exploration of adolescent snacking conventions and dilemmas” in Young Consumers

 

Referee activities

Journal of Retailing and Consumer Services

EMAC Conference 2010, 2012

AMA Marketing and Public Policy Conference 2012

AMA Summer Marketing Conference 2013

 

Main teaching areas

Pricing strategy (MSc), course responsible

Prispolitik og prisstrategi (HD), course responsible

Marketing (Cand.it)

Markedsrelationer (F*MBA)

Marketing Management (BA)

Prisstrategi - værdibaseret prisfastsættelse (AU executive)

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