Lars Esbjerg

Associate professor

Lars Esbjerg
See relations at Aarhus University

Research areas

Profile

Associate professor
PhD, Aarhus School of Business, 2004
MSc in International Business Administration and Modern Languages, Aarhus School of Business, 1996

Lars Esbjerg is associate professor at Department of Business Administration and affiliated with MAPP – Centre for research on customer relations in the food sector.

Research areas
The research interests of Lars are mainly focused on issues related to food retailing and inter-organisational relationships and networks, including:
How market practices constitute markets and influence consumer practices
Open innovation
How organisational actors make sense of their ongoing experience
Sense-making in inter-organisational relationships
Retailer buying as meaningful action
Retailer branding
How consumers experience and make sense of retail stores and retailer brand architectures
How store environments set material and symbolic boundaries for consumer choice

Academic experience
2008–: Associate professor, Department of Business Administration, Business and Social Sciences, Aarhus University
2005–2008: Assistant professor, Department of Marketing and Statistics, Aarhus School of Business, Aarhus University
2004–2005: Researcher, MAPP, Aarhus School of Business
2000–2004: Doctoral student, MAPP, Aarhus School of Business
1998–2000: Researcher, MAPP, Aarhus School of Business

Administrative experience
2010–: Member of the board of Videncenter for Fødevareudvikling (VIFU)
2010–: Member of the steering committee of the Future Food Innovation (FFI) consortium, operator of the innovation platform for the food sector in Region Midtjylland
2009–: Member of Region Midtjylland’s advisory board on renewal and growth in the food sector (Fødevarerådet)
2008–2010: MAPP representative in Videncenter for Fødevareudvikling (VIFU)
2008: Member of the steering committee of the project on renewal and growth in the food sector in Region Midtjylland (Vækstforum)
2007–2008: Steering committee member of CitrusNet (EU research project)
2007: Member of expert working group on renewal and growth in the food sector in Region Midtjylland (Vækstforum)
2003: Convener of a workshop on food safety and food quality
2001–2005: Member of the Board for Doctoral Education at the Faculty of Business Administration at Aarhus School of Business
2001–2003: President of the Association of Doctoral Researchers at the Faculty of Business Administration at Aarhus School of Business
2001: Co-convener of the 6th Danish Marketing Conference

Teaching areas
Lars Esbjerg is coordinator of the master programme in marketing.

Currently Lars teaches courses on
Marketing channels and networks (Master programme, Diploma programme; Flexible MBA)
Philosophy of science and methodology (Flexible and fulltime MBA)

In addition, he acts as an advisor for students writing projects and theses (Flexible MBA, Master programme, Diploma programme).

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