Karen Brunsø

Professor

Karen Brunsø
See relations at Aarhus University

Research areas

Profile

Professor
PhD, Aarhus School of Business, 1997
MSc in Economics and Business Administration, Aarhus School of Business, 1991

Karen Brunsø is professor at Department of Management.

Research areas

Consumer behaviour, cross-cultural marketing and market research.

Teaching areas

Consumer behaviour, market research and general marketing.

Academic Degrees

1997: PhD, Aarhus School of Business. Dissertation on: ”Fødevarerelateret livsstil - udvikling af et måleinstrument til markedsovervågning af forbrugere for fødevareindustrien”.
1991: MSc in business administration (Marketing), Aarhus School of Business. Price Award for the years’ best master thesis in marketing 1991 with the title: “TV-shopping på hybridnettet”. 
1988: BA (business administration), Aarhus School of Business.


Academic and Business Positions

2015- :Professor at Departement of Management, Aarhus University

2011-2015 : Head of Department, Department of Business Administration, Business and Social Sciences, Aarhus University
2009- : Professor II, Department of Marketing, Tromsø University Business School, University of Tromsø
2008-2011 : Professor, Department of Business Administration, earlier Department of Marketing and Statistics, Aarhus University
2002-2008: Associate professor, Department of Marketing and Statistics, Aarhus School of Business, Aarhus University
2000-2002: Assistant professor, MAPP Centre, Aarhus School of Business
1998-2000: Head of Department of Market Research, PLS Rambøll Management. Responsible for strategy development, staff management and the execution of a large number of market research projects applying different research methodologies and statistical analyses. Projects were carried out for private as well as for public customers
1997-1998: Assistant professor at Department of Marketing, Aarhus School of Business
1992-1997: Research assistant and PhD-student at the MAPP Centre, Aarhus School of Business

Academic awards

2010: Winner of the ”Danish Marketing Research Award 2010” (Dansk Marketingforsknings Pris 2010) DKK 50.000 nominated by the Board of House of Marketing, DK.
2009: Best paper award: Impact of consumers' health beliefs, involvement and risk perception of fish consumption: A study in five European countries. Pieniak, Zuzanna; Verbeke, Wim; Scholderer, Joachim; Brunsø, Karen; Olsen, Svein Ottar. I: British Food Journal. 2008; vol. 110, nr. 9, p. 898-915.
2008: Best paper award: Nørgaard, M. K., Brunsø, K., Christensen, P. H. & Mikkelsen, M. R. (2007). Children's influence on and participation in the family decision process during food buying. Young Consumers: Insight and Ideas for Responsible Marketers. Vol. 8(3), p. 197-216.
2007: Top Reviewer 2007. Awarded by Appetite.
2001: Best Paper Award: Brunsø, K., Scholderer, J. & Grunert, K. G. (2001). Closing the gap between values and behaviour – A means-end theory of lifestyle. The 4th International Research Seminar on Marketing Communications and Consumer Behaviour, La Londe les Maures, IAE. June 5-8. La Londe, France, 2001.


Research and educational grants

BERRYMEAT – “New market perspectives using herbs and berries in organic meat products”

TEMPEST – “Temptations to Eat Moderated by personal and Environmental Self-regulatory Tools”

MmmmSeafood – “Innovative concepts for culinary consumer oriented Nordic seafood products for easy use at home and for out-of-home consumption”

SEAFOODplus – “Health promoting, safe seafood of high eating quality in a consumer driven fork-to-farm concept”. This EU project was among the 25 largest EU-funded projects at Aarhus School of Business in 2005

KITCHEN – “Consumer preferences and meal preparation skills in relation to healthy food products such as fish and shellfish with a view to develop/adapt products, communication strategies and recipes to Danes”. 

CHILD – “Children’s influence on family decision making regarding food choice with focus on fruit, vegetables and healthy eating”

FRL in Australia – “Tværkulturelle forbrugerundersøgelser og kommunikation – validitet og anvendelsesmuligheder”

FOOD MBA – “MBA with focus on the food sector”

Research Visits Abroad

Visiting professor at Department of Marketing, Potsdam University, Berlin, Germany from February 1st, 2011 to May 31, 2011.
Visiting associate professor at Department of Marketing, Monash University, Melbourne, Australia from July 4, 2005 to January 25, 2006. 


Administrative responsibilities at Aarhus School of Business

2001-2010: Member of the Committee for Graduate Programmes in Business Administration
2002-2004: Responsible for the development of a new FOOD related MBA programme and among other things for the development of course outlines, for the establishment of a Business Advisory Board and for interviews with applicants. Unfortunately Aarhus School of Business did not receive enough applications to finally launch the FOOD MBA.
2001-2006: Coordinator of the Master of Science programme in Marketing at Aarhus School of Business


Other professional activities

2010- : Professional board member of the board for EBAS (Energi- og Bygningsrådgivning A/S), a subsidiary company of NRGi Rådgivning
2009-2010: Member of the Branding Denmark Panel initiated and headed by the Danish Ministry of Economic and Business Affairs. Appointed by the Minister of Economy and Business Affairs Lene Espersen
2008-2010: Member of the Advisory Board for Food Research in Denmark (RUFF) initiated by the Minister of Food, Agriculture and Fisheries. Appointed by The Danish Council for Strategic Research
2008- : Board member of NORDIC ACADEMY OF MANAGEMENT, member of International Federation of Scholarly Associations of Management, representing Aarhus School of Business
2004-2008: Member of the Management Council for the Integrated EU project SEAFOODplus – this EU project was among the 25 largest EU-funded projects at Aarhus School of Business in 2005
2004- : Censor at University of Tromsø, Norway
2004-2010: Member of the Strategic Research Committee at Centre for Advanced Food Studies (FOKO), Copenhagen
2002-2010: Member of the Board of Danish Food Forum
2001- : Member of the organizing committee of Congress of Food Science 2001, 2003, 2004, 2005, 2011
2001- : Member of Political Food Forum – a think-tank under the Ministry of Food appointed by the Minister (Ritt Bjerregaard)

 

External panel member for funding/positions/degrees

2011: Member of evaluation committee for Associate Professor Position at Stockholm University
2010: Member of evaluation committee for Professor/Associate Professor Position at Stockholm University
2010: External evaluation committee member and opponent for PhD dissertation at Technical University of Denmark
2009: Member of evaluation committee for Associate Professor Position, Department of Language and Culture, Aalborg University, Denmark
2008- : Member of evaluation committee for Research Applications for The Norwegian Research Council
2008- : Member of evaluation committee for Research Applications for The Swedish Research Council (FORMAS)
2007: Member of Scientific Evaluation Board of Applications for research funding, Nordic Innovation Centre (NICe), OSLO.
2006: Member of evaluation committee for Associate Professor Position, Department of Marketing, Southern Danish University
2006: External evaluation committee member and first opponent for PhD dissertation at The Norwegian College of Fishery Science, University of Tromsø.
2006: Member of evaluation committee for Associate Professor Position, Department of Marketing, Southern Danish University
2005: Member of evaluation committee for Associate Professor Position, Department of Marketing, Monash University, Melbourne, Australia
2005: Member of evaluation committee for Associate Professor Position in Industrial Marketing, Department of Business Studies, Aalborg University, Denmark
2004: Member of evaluation committee for Assistant Professor Position in economy, culture and communication, Department of Business Studies, Centre for Discourse Studies, Aalborg University, Denmark
 

Referee/reviewer for the following journals

Journal of Consumer Behaviour
Journal of Consumer Policy
Food Economics
Ecological Economics
Food Quality and Preference
Appetite
Meat Science
Journal of Aquatic Food Product Technology
AMBIO

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