Helle Breth Klausen

PhD Student

Helle Breth Klausen


My PhD project is a study of the digital phenomenon ASMR - Autonomous Sensory Meridian Response - and the purpose is to identify what characterizes the phenomenon and find out how it is framed, described and perceived by the users who listen to and watch ASMR videos on YouTube.

My main research question is: "How do users perceive and make use of ASMR as a mediated phenomenon?" This overarching question will be put through the following four objectives:

  • Preparation of a number of media textual analyses with a view to identify and conceptualize ASMR videos on YouTube
  • Description and definition of what characterizes ASMR as a digital, performative variety, including what makes YouTube especially suited as a platform for ASMR
  • Qualitative analyses of how users describe, articulate and discursively frame their experience of ASMR in a sensory, social and cultural manner
  • Development of theories and methods to analyze multi-modal sensory phenomena on YouTube, including ASMR videos with the purpose of contributing in general to research on multi-modal experiences online.


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