Department of Management

Lina Jacobsen

Ph.d. studerende, PhD Student, Assistant Professor

Lina Jacobsen


Ph.D. researcher, Aarhus University, Department of Management – affiliated with MAPP Centre – Research on Value Creation in the Food Sector

Research areas

Consumer behaviour and innovation
Virtual communities
B2C Marketing
Internal communication in innovation

Academic experience

2016 - Visiting Ph.D. researcher at Kent Business School, University of Kent (UK)
2013 - : Ph.D. researcher at Aarhus University, Department of Management, MAPP
2012 - 2013: Research Associate at Aarhus University, Department of Management, MAPP
2011 - 2012: MSc Consumer Studies, Wageningen University
2010 - 2012: MSc Marketing, Aarhus University

Teaching areas
Marketing Management
Quantitative methods


Download PhD dissertation:
Integrating consumer insight in food innovation: Information acquisition and dissemination in new product development



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