Department of Economics and Business Economics

Joachim Scholderer

On leave

Joachim Scholderer
See relations at Aarhus University


Professor, Dr.rer.pol.
PhD (Econ.), MSc (Psych.)

Head of Research Group, Quantitative Analytics (QUANTS)
Member of Board, AU Cognition and Behaviour Lab

Member of section: Econometrics and Business Statistics
Research Secretaries: Pernille Vorsø Jachobsen and Malene Vindfeldt Skals 

Research Areas 
Data Mining and Machine Learning
Latent Variable Methods
Measurement and Scaling
Multivariate Statistical Analysis
Marketing Research
Behavioural and Experimental Economics
Innovation Mangagement and Policy

Academic Experience 
2015– : Professor, Department of Economics and Business Economics, Aarhus University
2015– : Research Director, CCRS, University of Zurich
2011–2015: Professor, Department of Business Administration, Aarhus University
2005–2010: Professor, Department of Marketing and Statistics, Aarhus University
2004–2005: Assistant Professor, Department of Marketing and Statistics, Aarhus School of Business
2001–2005: Associate Professor, University of Tromsø, Norway
2000–2004: Assistant Professor, Department of Marketing, Aarhus School of Business
1998–2000: Junior Lecturer, Department of Marketing, University of Potsdam
1997–1998: Research Assistant, Department of Marketing, University of Potsdam
1994–1997: Teaching Assistant, Institute of Psychology, Free University of Berlin

Practical Experience 
Joachim has been active as an external consultant to large international companies such as Unilever, Credit Suisse and Deutsche Telekom, political bodies such as the Nordic Council of Ministers, and consumer organisations such as BEUC.

Teaching Areas
In 2016, Joachim teaches the following courses:

Data Mining for Business Decisions (MSc Business Intelligence)

In the past, he has taught:

Advanced Marketing Research (MSc Business Intelligence)
Analytics and Decision Tools (Full-Time MBA)
Business Analytics (MSc Business Intelligence)
Business Research Methodology (MSc Marketing and Innovation Management)
Consumer Behaviour (MSc Marketing)
Data Mining and Statistical Programming (MSc Business Intelligence)
Economic Psychology (MSc Business Performance Management, MSc Consumer Affairs Management, MSc Marketing)
Linear Statistical Models (PhD Programme in Business Administration)
Management Research Methods (MSc Innovation Management, MSc International Business, MSc Strategy, Organisation and Leadership)
Marketing Management (HA, Full-Time MBA)
Marketing Research (MSc Marketing)
Research Methods (MSc Business Performance Management, MSc Consumer Affairs Management, MSc Innovation Management, MSc Marketing)
Structural Equation Modelling (MSc Business Performance Management)

Awards and Honours
2009: Outstanding Paper Award, Emerald Publishing Group
2008: Top Reviewer 2007, Elsevier B.V.
2005: Danish Business Research Award (Tietgen Prize), Danish Business Research Academy
2001: Best Paper Award, 4th International Research Seminar on Marketing Communications and Consumer Behaviour, La Londes les Maures

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