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Department of Business Administration
Haslegårdsvej 10
room HG215
8210, Aarhus V
Denmark
Direct phone: 87165042
Mobile phone: 61779697
Associate professor
PhD, Aarhus School of Business, 2002
MSc in Economics and Business Administration, 1997
Alice Grønhøj is associate professor at Department of Business Administration and connected to MAPP - Centre for research on customer relations in the food sector.
Research areas
Consumer behaviour
Family decision-making processes
Consumer socialisation
Young consumers
Consumption and the environment
Qualitative research methods
Children and adolescents as consumers
Food consumption
Sustainability
Qualitative research methods.
Current research projects
2007-2009: Step-by-step improvements of children’s preferences towards healthier foods. Supported by The Danish Council for Strategic Research (FøSu).
2006-2008: FEEDBACK motivated electricity savings in the home. Supported by ELFOR.
2003-2007: The environmental consumer socialization of young people. Supported by The Danish Social Science Research Council.
Academic and practical experience
2008-2009: Visiting scholar, San Francisco State University CA, US
2007-: Associate professor at Department of Business Administration, Business and Social Sciences, Aarhus University
2003-2007: Assistant professor at Department of Marketing and Statistics, Aarhus School of Business
2002: Ph.D., Department of Marketing, Aarhus School of Business (ASB), DK
1997-2002: PhD student and research assistant, Department of Marketing, Aarhus School of Business
1997: MSc in Economics and Business Administration, University of Southern Denmark
Other academic activities
2006-: Treasurer of IAREP (International Association for Research in Economic Psychology)
2006-: Country representative of IAREP
2005-: Group coordinator of Children, Teenagers and Families as consumers at Department of Marketing and Statistics
1997-: Member of research groups Marketing and Sustainability and Forum for Social Science Research concerning the environment at Aarhus School of Business
Academic Awards
Chan, K; Prendergast, G; Grønhøj, A; Bech-Larsen, T(2011) Danish and Chinese adolescents’ perceptions of healthy eating and attitudes toward regulatory measures. Emerald Literati Network 2012 Awards for Excellence.
Teaching areas
Marketing, consumer behaviour and market research methods.
Publication: Research - peer-review › Paper
Publication: Research - peer-review › Journal article
Publication: Research - peer-review › Journal article
Activity: Appearance in mass media › Participation in Interview for Web Based Media
Activity: Appearance in mass media › Participation in Interview for Printed Media
Activity: Appearance in mass media › Participation in Interview for Printed Media
Press clipping
Press clipping
ID: 32283257
Department of Business Administration
Aarhus University
Haslegårdsvej 10
8210 Aarhus V
E-mail: doa@asb.dk
CVR-no: 25391381
EAN: 5798000424944
EAN: 5798000424876
### UNIT NAME ### is part of Business and Social Sciences, which is accredited by EQUIS (European Quality Improvement System).
As part of the academic development process at Aarhus University, the Aarhus School of Business (ASB) and the Faculty of Social Sciences (SAM) merged to become the new main academic area called Business and Social Sciences.
You can still go to www.asb.dk/en (ASB) and samfundsvidenskab.au.dk/en (SAM), but these websites will be closing soon.
as well as:
The university’s website is being redesigned. The design and content will therefore change, and you may experience for a while that old and new sections are mixed together, and that the content is not in its usual place.
We hope that the new website will make up for any inconvenience, and that you will enjoy greater coherence throughout and find the website simpler to use.
In the time ahead, you will notice a mixture of old and new designs in the pages on the website.
In spring 2011, Aarhus University’s nine main academic areas were reduced to four, and the fifty-five departments became twenty-six. This was to unify the organisation and to strengthen the university’s interdisciplinary approach. We are now following suit by restructuring the entire website to ensure more coherence in the content and design.
Such an exercise takes time – and we hope you will bear with us!
Under the HOT KEY at the top right, you can find links to the most frequently used content on the website, as well as the two new universes for staff and students.

Use the new mega dropdowns to get an overview of the website’s content. They open when you run your mouse over the navigation at the top.
