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Business and economics › Marketing and Strategy

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  1. Aggerholm, Helle Kryger

    Change communication (Change communication), Change communication (Change communication), Corporate performance (Growth), Internal communication (Employer branding, Internal communication), Management communication (Leadership communication), Other areas of marketing and strategy, Work and workplaces (Dismissal communication)

    • Andersen, Sophie Esmann

      Children and young people (Youth culture and consumption, Youth culture), Consumer behaviour (Consumer behavior, consumer identities and consumption communities, Consumption, Creative, qualitative methods, CSR and consumer behavior), Corporate social responsibility (CSR and brand management), Experience economy (Branding and brand management, Creative, qualitative methods, CSR and brand management, Market communication, Socially responsible consumers, Youth culture and consumption), Human Resource Management (Employer branding), Market communication (Market communication), Other areas of marketing and strategy (Brands and branding), Sustainability (Socially responsible consumers)

      • Bechmann, Anja

        Data protection, Internet (Digital Sociology), Machine learning , Media industry (Internet industry), Mobile systems and interfaces, Quantitative Methods (Computational Social Science)

        • Grunert, Klaus G

          Consumer behaviour (Consumer acceptance of new foods, Consumer attitudes, Consumer decision making, Forbrugeradfærd og fødevarer, Lifestyle and segmentation), Health (Food and Health), Innovation (Innovation, Market-oriented product development, User-driven innovation), Other areas of marketing and strategy

          • Grønhøj, Alice

            Ecology (Consumption and the environment (ecology, waste, energy)), Market economics (Children and young people as consumers)

            • Holm, Anna B.

              Media industry (Media management, Newspaper industry), Strategy (Business model innovation, Business models, Business strategy), Work and workplaces (e-Selection, Employer branding, Recruitment, Retention, Selection, Staffing, Turnover, Web-based recruitment)

              • Jakobsen, Morten

                Administration and bureaucracy (Non-intentional, the behavioral aspects of using performance measurements, Performance measurement in general - financial and non financial performance, Specific performance measurement technologies, eg. balanced scorecard, knowledge accounts, budgets, activity based costing, Use of performance memeasurements), Financial management (Financial management, Financial management in cooperation between companies, Transfer pricing), Human Resource Management (The behavioral aspects of the use of performance measurements, Use of performance measurements), International management (Management of work-relationships between businesses), Performance (Financial planning and control, Performance measurement in general - financial and non financial performance, Specific performance measurement technologies, eg. balanced scorecard, knowledge accounts, budgets, activity based costing, The behavioral aspects of the use of performance measurements, Transfer prices, Using performance measurements), Supply chain management (Financial planning and control in cooperation between enterprises, Management of work-relationships between businesses)

                • Jensen, Birger Boutrup

                  Consumer behaviour, Other areas of marketing and strategy (Consumer price knowledge before, during and after the purchase of groceries, Consumer research)

                  • Jensen, Morten Berg

                    Strategy (Discrete choice models, Duration analysis)

                    • Johansen, Winni

                      Change communication (Change communication, Management and change communication, Recruitment communication), Communication theory (Value management and value communication), Crisis communication (Crisis communication and crisis management), Culture and organisation (Organizational culture and internal communication), Experience economy (Experience communications, Experience marketing, Experiences as a business strategy, The experience-based workplace), Internal communication (Organizational culture and internal communication), Management communication (Communication management), Market communication (Corporate branding and reputation management, Market communication), Other areas of marketing and strategy (Experience marketing, Experiences as a business strategy)

                      • Juhl, Hans Jørn

                        Other areas of marketing and strategy (Market research), Performance (Performance management)

                        • Jørgensen, Steen Bilde

                          Change communication (Change management), Management theory (Change management), Performance (Business Process Reingeneering - BPR, Productivity and performance management), Supply chain management (Business Process Reingeneering - BPR, Productivity and performance management, Supply chain structures, Upstream and downstream)

                          • Kjeldsen, John Ibsen

                            Corporate governance (Business development), Entrepreneurship (Entrepreneurship education, The entrepreneurial university), Industrial marketing (Management and purchasing), Intrapreneurship (Business development, Intrapreneurship), Teaching (Entrepreneurship education), Women employment (Women entrepreneurs)

                            • Kleindienst, Ingo

                              Change processes, Corporate governance (CEO and Top Management Team,, CEO Succession), International management (Distance Research, Global Strategy,, Internationalization Process,), Psychology of Work and Organisations (CEO Perception, Managerial Psychology,), Strategy (Business Models, Corporate Strategy,, Mergers & Acquisitions,, Performance,)

                              • Krystallis Krontalis, Athanasios

                                Consumer behaviour (Consumer behavior), Marketing theory (Consumer marketing, Industial marketing), Other areas of marketing and strategy (Brand loyalty, Marketing research)

                                • Madsen, Erik Kloppenborg

                                  Corporate social responsibility (Business ethics, Business ethics and corporate social responsibility (CSR)), Other areas of marketing and strategy (Behavioral regulation, Business ethics, Marketing and sustainability), Sustainability (Marketing and sustainability)

                                  • Mols, Niels Peter

                                    Marketing and Strategy, Management, Other areas of marketing and strategy (E-business, Marketing channels, Marketing management, Strategic management)

                                    • Nielsen, Anne Ellerup

                                      Communication in organisations, Corporate social responsibility (Branding and CSR, Corporate Social Responsibility, Corporate social responsibility (CSR), CSR in small and middle-sized companies, CSR reporting, SCR), Experience economy (Communication and branding, Experience marketing), Internal and external communication (Business communication, Communication planning, CSR communication), Management communication (Leadership communication, Management coaching - coaching as a management tool), Market communication (communication and branding), Other areas of marketing and strategy

                                      • Obel, Børge

                                        Management theory (Management), Organisation theory (Organization theory), Organizational development (Organization design), Strategy (Strategy), University pedagogics (University conditions)

                                        • Ormrod, Robert P.

                                          Citizen involvement (Polical strategy, Political marketing), Market economics (Crisis Management, Stakeholder Management)

                                          • Rittenhofer, Iris

                                            Culture and organisation, Ecology, Globalisation (Globalization and cross-cultural management, Globalization and market communication, What is globalization - and what is not), Intercultural communication (Intercultural communication), Interviews, Management theory, Media industry

                                            • Rohrbeck, René

                                              Innovation (Corporate venturing, Technology foresight, Technology transfer), Organisation theory (microfoundations), Strategy (Corporate Foresight, Future Orientation, Strategic foresight)

                                              • Sloth, Erik Kristian

                                                Communication in organisations (Communication strategy), Consumer behaviour (Consumer insight, Consumption culture, Consumption studies / research, Consumption, society and market), Corporate communication (Corporate Communications), Innovation (User-driven innovation), Other areas of marketing and strategy (Advertising, Corporate Branding, Tribal marketing), Strategy (Strategic planning)

                                                • Søndergaard, Helle Alsted

                                                  Innovation (Innovation management, User-driven innovation), Other areas of marketing and strategy (Market-oriented product development)

                                                  • Thorstenson, Anders

                                                    Corporate performance (Production planning and management), Globalisation, Logistics (Logistics, Logistics and transport), Performance (Logistics), Supply chain management (Inventory control, Operational analysis, Production planning and management, SCM, Supply chain management), Sustainability (Logistics and transport, SCM, Supply chain management)

                                                    • Østergaard, Peder

                                                      Consumer behaviour (Investigation into loyalty and satisfaction), Other areas of marketing and strategy (Investigation into loyalty and satisfaction), Performance (Measurements), Research organisation (Study design), Teaching (Education development and quality)