Department of Management

Jessica Aschemann-Witzel


Jessica Aschemann-Witzel
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Associate professor
Dr.agr in Agriculture, Department of Agricultural and Food Marketing, Faculty of Organic Agricultural Sciences, University of Kassel, Germany, 2009
Dipl.-Ing. agr. in Agricultural Economics, Justus-Liebig-University Giessen, Germany, 2002

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Jessica Aschemann-Witzel is at Department of Management, and MAPP Centre Research on Value Creation in the Food sector and part of the Marketing and Sustainability research group.

Research areas
Transformation of consumption behaviour and choice
Organic food markets and marketing
Healthy eating promotion and social marketing
Nutrition and health claims
Issues of health and sustainability with regard to food
Jessica has participated in more than 12 research projects in the past 10 years, two funded by the EU under FP 7 and the others nationally funded German or Danish projects, and is currently leading MAPP´s contribution in the project COSUS on consumer food waste perception and behavior.

Academic and practical experience
2014: visiting scholar in the project ‘The ecology of food perception’ at the Centre for Advanced Study at the Norwegian Academy of Science and Letters, Oslo
2012- current: Associate Professor
2009-2012: Assistant Professor
2009-2010: Post-doctoral researcher
2004-2009: Researcher and PhD at Department of Agricultural and Food Marketing, Faculty of Organic Agricultural Sciences, University of Kassel, Germany
2002-2004: Researcher at Research Institute for Organic Agriculture (FiBL), Switzerland
1998-2000, 2001: Work on agricultural farms in Germany and a rural development project in Bolivia, internships at the Foundation for Ecology and Agriculture (SOEL) and Capacity Building International (InWent)

Teaching areas
At AU, Jessica has responsibility for the courses ‘sustainable production and consumption’ and ’markedsføring på forbrugermarkeder’ at the Bachelor and ‘integrated marketing communication’ at the Master level. She also partly teaches ‘marketing management’ (BSc), consumer affairs (MSc), and ‘marketing’ (MBA). In addition, Jessica acts as an advisor for students in internships and their BSc or MSc theses. Previously, Jessica has teached supply chain management, international markets and marketing of organic food and marketing research methods at the University of Kassel. She is the department´s representative at EDCOM (, and received the ‘teacher of the year’ award at the department in 2015.

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