Why Strategic Plans Need Multiple Futures

Press / Media

15/11/2017

Interview on Strategic Foresight

References

  • Mention of Benchmarking Study

    Dan Wellers, Kai Goerlich, and Stephanie Overby

    Digitalist Magazine

References

TitleMention of Benchmarking Study
Degree of recognitionInternational
Media name / outletDigitalist Magazine
Media typeWeb
CountryUnited States
Date15/11/2017
DescriptionThose that pull it off are rewarded. A 2017 benchmarking report from the Strategic Foresight Research Network (SFRN) revealed that vigilant companies (those with the most mature processes for identifying, interpreting, and responding to factors that induce change) achieved 200% greater market capitalization growth and 33% higher profitability than the average, while the least mature companies experienced negative market-cap growth and had 44% lower profitability.
Producer / AuthorDan Wellers, Kai Goerlich, and Stephanie Overby
PersonsRené Rohrbeck
See relations at Aarhus University

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