Let’s be realistic: The impact of perceived brand authenticity and authentic advertisements on consumers’ purchase intentions

Publikation: Forskning - peer reviewPaper

OriginalsprogEngelsk
Udgivelsesår2017
StatusUdgivet - 2017
BegivenhedEMAC 2017 - Groningen, Holland

Konference

KonferenceEMAC 2017
LokationUniversity of Groningen
LandHolland
ByGroningen
Periode23/05/201726/05/2017
Internetadresse

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