Let’s be realistic: The impact of perceived brand authenticity and authentic advertisements on consumers’ purchase intentions

Publikation: Forskning - peer reviewPaper

OriginalsprogEngelsk
Udgivelsesår2017
StatusUdgivet - 2017
BegivenhedEMAC 2017 - University of Groningen, Groningen, Holland
Varighed: 23 maj 201726 maj 2017
http://www.rug.nl/emac2017/

Konference

KonferenceEMAC 2017
LokationUniversity of Groningen
LandHolland
ByGroningen
Periode23/05/201726/05/2017
Internetadresse

Se relationer på Aarhus Universitet Citationsformater

ID: 114279199