Scenario-based strategizing: Advancing the applicability in strategists' teams

Publikation: Forskning - peer reviewTidsskriftartikel

Dokumenter

DOI

  • Thomas Lehr
    Thomas LehrParmenides Center for the Study of ThinkingTyskland
  • Ullrich Lorenz
    Ullrich LorenzUmweltbundesamtTyskland
  • Markus Willert
    Markus WillertRobert Bosch GmbHTyskland
  • René Rohrbeck
For over 40 years, scenarios have been promoted as a key technique for forming strategies in uncertain en- vironments. However, many challenges remain. In this article, we discuss a novel approach designed to increase the applicability of scenario-based strategizing in top management teams. Drawing on behavioural strategy as a theoretical lens, we design a yardstick to study the impact of scenario-based strategizing. We then describe our approach, which includes developing scenarios and alternative strategies separately and supporting the strategy selection through an integrated assessment of the goal-based efficacy and robustness. To facilitate the colla- borative strategizing in teams, we propose a matrix with robustness and efficacy as the two axes, which we call the Parmenides Matrix. We assess the impact of the novel approach by applying it in two cases, at a govern- mental agency (German Environmental Ministry) and a firm affected by disruptive change (Bosch, leading global supplier of technology and solutions).
OriginalsprogEngelsk
TidsskriftTechnological Forecasting and Social Change
Vol/bind124
Tidsskriftsnummer11
Sider (fra-til)214-224
Antal sider11
ISSN0040-1625
DOI
StatusUdgivet - 4 okt. 2017

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