Key international markets: Distribution and consumption of Danish TV drama series in Germany and the UK

Publikation: KonferencebidragPaperForskningpeer review

Danish TV drama series have had an unexpected global success during the past decade. Their journey from this small European nation into the world significantly led through Germany and the UK. The success of the Danish crime drama Forbrydelsen (The Killing, 2007-2012) in the UK (2011-2012) opened the door for the global success of television productions from Scandinavia by revealing that there was an international audience for subtitled drama. But even before The Killing gained global visibility through its critical and popular acclaim in the UK, “Nordic Noir” attracted a considerable audience in Germany. This was fostered by the close collaboration between the Danish and German public broadcasters, DR and ZDF, who have co-financed Danish TV drama since the international acclaim of Unit One (2000-2004, DR) and Nikolaj and Julie (2002, DR). Both series received an International Emmy in 2002 and 2003 respectively. The German, like the British market has been vital in driving the global success of Danish television drama. But instead of acting like a global shop window, it has supported Danish drama production through financial investment, thus raising production values and with this the appeal for international audiences.
This contribution will consider the specific market dynamics of these two countries and explore how Danish TV drama entered each market. Furthermore, it will reveal the very different and multiple audiences for Danish TV drama broadcasted and consumed in Germany and the UK. In the process we will critically explore the concepts of cultural proximity (Straubhaar, 1991, 2007) and cultural discount (Hoskins and Mirus, 1989), which have dominated TV scholarship concerned with international TV programme trade since the early 1990s. Overall this chapter aims to contribute to a more nuanced understanding of transnational flows of TV programmes and their consumption.
OriginalsprogEngelsk
Udgivelsesår2018
StatusAccepteret/In press - 2018
BegivenhedECREA 2018: Centres and Peripheries: Communication, Research, Translation - Lugano, Schweiz
Varighed: 31 okt. 20183 nov. 2018

Konference

KonferenceECREA 2018
LandSchweiz
ByLugano
Periode31/10/201803/11/2018

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