Transnational television audiences and modes of engagement: studying audience engagement as a set of experiences

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

    Heidi Keinonen, Tampere University, Finland
  • Pia Majbritt Jensen
  • Andrea Esser, Anna Maria Lemor, Saarland University, Tyskland
Audience engagement is attracting increasing attention in various academic disciplines. Recently, the industry- and technology-oriented conceptualizations of engagement have been challenged by a more audience-oriented understanding. This article aims at contributing to the development of a more nuanced audience-oriented approach. First, we make a theoretical argument by bringing various key theories together and, second, we present an empirical contribution by analysing audience engagement as a set of experiences. Our analysis builds on the empirical material produced by conducting two rounds of exploratory focus groups with viewers of musical talent shows in four locations: Saarbrücken/Germany, London/UK, Tampere/Finland and Aarhus/Denmark. From this we identified a number of modes of engagement which derive from both textual and contextual factors. These include character engagement, habitual and ritualistic engagement, ludic engagement. We also discovered that audiences at times get disengaged or opt to actively resist engagement.
TidsskriftParticipations: Journal of Audience and Reception Studies
Antal sider20
StatusAfsendt - 2018

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