Institut for Forretningsudvikling og Teknologi

The power of strategy metaphors

Publikation: KonferencebidragPaper

This paper explores the power of spatial metaphors in strategy making. I seek to unfold a conception of the power of spatial metaphors in strategy making that stresses their creative and critical capacity as well as their constraints on strategic thinking. In order to identify the power of spatial metaphors in the double meaning of enabling and constraining the commitments and decisions of strategy makers, the approach taken here does not subscribe to the common distinction between pragmatism and post-structuralism. Rather, it seeks a methodological mediation between insights developed by pragmatism and post-structuralism.
The paper reports on an action research study of a strategy workshop with the strategic team of a Human Resource Management Department in a Danish Municipality. It identifies two structural dimensions and four generic spatial metaphors were identified. Thus, the paper shows that strategy makers can use a rich repertoire of spatial metaphors in order not to be imprisoned by any one spatial metaphor.
Udgivelsesårjul. 2016
StatusUdgivet - jul. 2016


  • Strategy making, Metaphor

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