Strategic Internal Communication of Corporate Heritage Identity in a Hypermodal Context

Publikation: Forskning - peer reviewTidsskriftartikel

DOI

OriginalsprogEngelsk
TidsskriftCorporate Communications
Vol/bind22
Tidsskriftsnummer1
Sider (fra-til)36-59
Antal sider24
ISSN1356-3289
DOI
StatusUdgivet - 2017

    Emneord

  • Corporate heritage identity implementation, Corporate history, Internal strategic communication, Hypertextuality, Multimodality

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