Neglected City Narratives And Failed Rebranding: Focusing On Riga And Aarhus

Publikation: Forskning - peer reviewBidrag til bog/antologi

Links

  • Birthe Mousten
  • Gunta Locmele
    Gunta LocmeleUniversity of Latvia, LatviaLetland
Bidragets oversatte titelForsømte fortællinger om byer og forfejlet rebranding med fokus på Riga og Aarhus.
Rīga, Latvia went through a failed rebranding process as the forerunner of its status as a European Capital of Culture (2014). The same thing happened in Aarhus, Denmark. Aarhus will be a European Capital of Culture (2017) and leading to this, it went through a failed rebranding process. Based on our analysis of the causes of the failed rebranding efforts, we shall venture into recommendations for rebranding of cities
OriginalsprogEngelsk
TitelViagens Intemporais pelo Saber: Mapas, Redes e Histórias [Timeless Journeys through Knowledge: Maps, networks and histories]
RedaktørerCatarina Monteiro, Clara Sarmento, Gisela Hasparyk
Antal sider12
UdgivelsesstedCentre for Intercultural Studies, at ISCAP-Polytechnic of Porto
UdgiverCEI
Udgivelsesår1 jul. 2017
Sider123-135
ISBN (elektronisk)ISBN 978-989-97851-4-4
StatusUdgivet - 1 jul. 2017

    Emneord

  • Riga, Aarhus, Branding, rebranding, municipality branding, city branding, location branding, European Capital of Culture, translation, localisation, localization

Se relationer på Aarhus Universitet Citationsformater

ID: 114237450