Acceptance of Smartphone-Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikel

DOI

  • Marco Hubert
  • Markus Blut, Aston Business School, Christian Brock, University of Rostock, Christof Backhaus, Aston Business School, Tim Eberhardt, EBC University
OriginalsprogEngelsk
TidsskriftPsychology & Marketing
Vol/bind34
Tidsskriftsnummer2
Sider (fra-til)175-194
Antal sider20
ISSN0742-6046
DOI
StatusUdgivet - 2017

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