Network Society

Publikation: Bidrag til bog/antologi/rapport/proceedingEncyclopædiartikel

Strategic communication needs a thorough understanding of the social forms of interaction, organization and social structure, it works within and through. Success is a scarce resource, and organizations compete to fulfill their mission and advance toward specific goals.
In this chapter, we present the five strands of theory on the network society. Each theoretical position has its specific implications for acting toward strategic goals. In its entirety, the five perspectives give a thorough understanding of the conditions for successful strategic communication in the 21st century.
TitelThe International Encyclopedia of Strategic Communication
RedaktørerHeath, Johansen
Antal sider13
StatusUnder udarbejdelse - 2018


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