Young Children as Media Users and Consumers

Publikation: Bidrag til bog/antologi/rapport/proceedingKonferencebidrag i proceedings

This paper presents some main results from the PhD-project ‘Toddlers watching TV'1.
Young children, aged 1½ to three, are in this project understood and examined as active participants in the process of becoming regular viewers of both public service and commercial television, and thereby, from a very early age, also becoming consumers in their own right. Through media, children are exposed to a wide range of consumer goods,not only through traditional spot commercials, but especially through different kinds of merchandise related to program content. This process, the paper argues, takes place in a complex socialization, in which the child through daily interactions with family members and media texts learns how to act and behave as a competent media user

TitelProceedings from Child and Teen Consumption 2008 : NoSEB, NTNU, Trondheim, Norge
RedaktørerDavid Buckingham, Vebjørg Tingstad
Antal sider12
ForlagNorges teknisk-naturvitenskapelige universitet
StatusUdgivet - 2008
BegivenhedChild and Teen Consumption 2008 - Trondheim, Norge
Varighed: 23 apr. 200827 apr. 2008


KonferenceChild and Teen Consumption 2008


  • børn, mediebrug, forbrug, merchandise

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