Institut for Forretningsudvikling og Teknologi

Christian Wittrock


Christian Wittrock


Dissertation Project: The Diffusion of Managment Concepts

Management concepts like coaching, Total Quality Management (TQM), Business Process Reengineering (BPR), and Lean have a decisive impact on how we work and how we allocate resources in organizations. Lately, we have also seen management concepts taking the role of policy concepts, influencing the political agenda (Wittrock & Hofmeister 2013).

I am interested in the genesis, development, spread and phase out of management concepts. In particular, I am interested in what happens in the transfer of a concept from one place to another and in what happens when a concept is implemented in an organization.

With a background in management consultancy and management in SME’s I have a multifaceted practical background in considering these questions.


For teaching & supervision interests, please see my C.V.

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