Institut for Virksomhedsledelse

Alice Grønhøj


Alice Grønhøj
Se relationer på Aarhus Universitet



Associate professor 
PhD, Aarhus School of Business, 2002
MSc in Economics and Business Administration, 1997

Alice Grønhøj is associate professor at Department of Management and connected to MAPP - Centre for research on customer relations in the food sector. 

Research areas
Consumer behaviour 
Family decision-making processes 
Consumer socialisation  
Young consumers 
Intergenerational transmission 
Qualitative research methods

Teaching areas 
Marketing to children and youth, social marketing and qualitative market research methods. Bachelor, Internship, Master and Phd thesis supervisor.

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